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    In October, 50 large-scale enterprises in the country achieved high growth in clothing retail sales
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    It was learned from the China National Business Information Center that in October 2016, the retail sales of 50 key large-scale retail enterprises nationwide increased by 1.6% year-on-year, 2.4 percentage points higher than the same period of last year, but dropped by 0.7 percentage points from September this year. Among them, the number of households that achieved a positive year-on-year increase in retail sales was 25, an increase of four from the previous month.
    In terms of product categories, this year's winter is half a month earlier than last year, and this year's weather is extremely cold, there is no autumn transition, winter clothing listing and sales period is obviously ahead of schedule, plus the promotion role of the “Eleventh” Golden Week, Under the influence of these factors, the performance of apparel in October was remarkable, and the retail sales increased by 6.4% year-on-year. This is the highest monthly growth rate since this year, and the growth rate is 4.7 percentage points higher than the same period of the previous year.
    The reporter noted that since the beginning of this year, the overall growth rate of China's consumer goods market has accelerated, and online consumption has maintained a rapid growth momentum. According to data from the National Bureau of Statistics, in the first three quarters, the total retail sales of consumer goods exceeded 23 trillion yuan, a year-on-year increase of 10.4%. With the continuous development and expansion of mobile payment, network rental and other sharing economy, online consumption still maintains rapid growth. In the first three quarters, the national online retail sales increased by 26.1% year-on-year. Among them, the online retail sales of physical goods reached 279 billion yuan, an increase of 25.1%. The rate of increase is higher than the growth rate of total retail sales of consumer goods by 14.7 percentage points.
    However, in the total retail sales of consumer goods. The proportion of online consumption is only 11.7%, which means that more than 80% of consumption is still carried out in an offline manner. The nearly 18 trillion offline consumer market provides new development opportunities for online and offline integration.
    Peng Yi, an analyst at Zhongtai Securities, believes that in the context of online retail sales exceeding 4 trillion and the growth rate is gradually lower, the golden age of network e-commerce has ended, and the era of structural changes in the e-commerce ecosystem has arrived. Retail supply chain services and the use of new models and technologies to achieve virtual and real integration have become new opportunities for e-commerce development.
    In Peng Yi's view, taking the brand that has gradually grown in the Ali e-commerce system as an example, the current main differentiation into two directions: the first supply chain service provider represented by Antarctic e-commerce, Handu Yishe, etc. Based on a brand with certain influence, with rich experience in e-commerce operation, tools such as big data and parks, we will dig deep into the value of e-commerce supply chain services and expand in four dimensions: brand/category/IP+tool+channel+content; The second brand, represented by three squirrels, Inman, etc., started on the line, through mode and technological innovation, user experience and supply chain efficiency improvement parallel, towards online and offline integration. (Chinese clothing)
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